Who this is for: All Recruiterflow users. If you're new to Sequences, start here.
What is Multi-Channel Sequencing?
Multi-Channel Sequencing (MCS) is Recruiterflow's outreach engine. It lets you build structured, multi-step outreach flows — across email, LinkedIn, SMS, and tasks — and run them automatically for candidates and contacts.
Instead of sending a single email and hoping for a reply, you can design a coordinated sequence: an automated email on Day 1, a LinkedIn connection request on Day 3, a follow-up message on Day 6, and a manual call task on Day 10 — all from one place, with AI-generated content (coming soon) for every step.
What channels and step types are available
A sequence is made up of steps. Each step is one outreach action on one channel. Here are all the step types you can add:
Automated Email — sent automatically by Recruiterflow on your behalf
Manual Email — drafted by Recruiterflow, but you review and send it
Marketing Email — bulk email for broad outreach (requires email delivery partner integration)
SMS / Text Message — automated text message sent via your connected SMS provider
Task — a to-do item assigned to the sender (e.g., "Make a call", "Research company")
LinkedIn Connection Request — sends a connection request with a personalised note (AIRA Plan only)
LinkedIn Message — sends a direct LinkedIn message to connected candidates or contacts (AIRA Plan only)
What's available on each plan
Feature | Platform Plan | AIRA Plan |
Automated, Manual, Marketing Email steps | ✓ | ✓ |
SMS steps | ✓ | ✓ |
Task steps | ✓ | ✓ |
AIRA AI content blocks | ✗ | ✓ |
Step-wise analytics | ✓ | ✓ |
Channel Performance Report | ✓ | ✓ |
Daily Channel Usage Summary | ✓ | ✓ |
LinkedIn Connection Request steps | ✗ | ✓ |
LinkedIn Message steps | ✗ | ✓ |
Conditional Branching | ✗ | ✓ |
If you're on Platform plan and try to add a LinkedIn or branching step, you'll see it greyed out with an option to speak to our Sales team about upgrading.
How this differs from Campaigns
Sequences replaces Campaigns as Recruiterflow's outreach module. If you've used Campaigns before, here's the short version of what's changed:
LinkedIn steps, Task steps, and conditional branching are new — they didn't exist in Campaigns
AIRA can now write content for individual steps and personalise it per recipient (coming soon)
Analytics are significantly deeper — step-wise reports, channel performance breakdowns, and a global performance view
Campaigns is being deprecated on July 31, 2026. You can clone any existing Campaign as a Sequence to migrate your workflows
Where to start
Navigate to Sequences from the left sidebar. If you haven't created a sequence yet, the page will be empty with a + Sequence button.