Sequences is Recruiterflow's multi-channel outreach tool and the replacement for Campaigns. Instead of single-channel email campaigns, Sequences lets you orchestrate outreach across email, social networks, text messages, and tasks in a single structured flow.
Note: Sequences is currently rolling out progressively. Social platforms, and branching steps require the AIRA plan.
Sequences vs. Campaigns: what's changing
Campaigns allowed multi-step email and text outreach to a list. Sequences does everything Campaigns does, and adds:
Social media connection requests and direct messages as native steps
Task steps that create to-dos for you before progressing
Conditional branching (e.g., "if social invite accepted, send a message; if not, send an email")
Per-step and per-channel analytics with a step-wise success report
Creating your first Sequence
Step 1: Open Sequences
From the left navigation bar, click Sequences, then click + Sequence.
Step 2: Fill in sequence details
You'll need to set up the following before building steps:
Sequence Name — Give it a clear, descriptive name (max 120 characters).
Sequence Type — Choose Candidates or Contacts (Business Development). This determines which personalization tokens are available and how reporting is organized.
Senders — Select one or more users or email aliases. You can optionally set a sender priority rule: Lead Owner, Recent Communicator, User Adding to Sequence, or Job Recruiter. If no rule is set, recipients are assigned to senders randomly via round-robin.
Schedule — Choose a predefined sending schedule (e.g., Weekdays Only, 9am–6pm). Recruiterflow respects this window when dispatching every step.
Attach a Job Opening (optional, candidates only) — Attach a job and configure automatic stage movements when the sequence starts or when a candidate replies.
Step 3: Build your steps
Add steps using the + button. Each step represents one outreach touchpoint. Supported step types:
Automated Email — Sends automatically on schedule, no action required from you.
Manual Email — Queues for your review in the Manual Emails tab before sending.
Marketing Email — Bulk send via your connected marketing email provider.
Text Message — SMS via your connected provider (Twilio, RingCentral, AirCall, etc.).
Connection Request — Sends a connection request with an optional personalized note (200-character limit). Requires your professional social media to be connected. AIRA plan only.
Social Message — Sends a direct message to a recipient you're already connected with. Requires professional social media to be connected. AIRA plan only.
Task — Creates an action item for a recruiter to complete before the sequence advances to the next step.
For each step, configure the content and set a delay in days (default: 2 days after the previous step). Toggle Skip weekends while counting to exclude Saturday and Sunday from the delay count. A maximum of 50 steps can be added per sequence.
Step 4: Add recipients
Head to the Recipients tab and click Add recipients to add candidates or contacts. You can search individually, or use filters to bulk-add. Recipients can also be added from:
Candidate and contact list pages (bulk select → Add to Sequence)
Individual candidate or contact profile pages
The Recruiterflow Chrome Extension when sourcing
Recipes (automated rule-based triggers)
By default, a recipient can only be in one active sequence at a time. If you try to add someone who's already in another active sequence, you'll be prompted to remove them from the current one first.
Step 5: Launch
Click Launch to go live immediately, or select a future launch date and time. Before launching, the system validates all steps - email steps require a subject and body, LinkedIn and text steps require body content, task steps require a title.
If you exit before launching, the sequence is automatically saved as a Draft and can be completed later.
Managing a running Sequence
Inside a launched sequence you'll find these tabs:
Overview: Performance stats like recipients contacted, opened, responded, meetings booked, and errors.
Sequence: Edit step content at any time. Changes apply only to recipients who haven't executed that step yet.
Recipients: View each recipient's status and take actions: pause, skip step, stop, edit content individually.
Tasks: View, complete, or skip pending task steps.
Manual Emails: Review and send pending manual email steps before they go out.
Errors: See every recipient blocked by an error, with a description and suggested fix.
Settings: Adjust sender priority, sending schedule, stop-on-reply behavior, and job attachment.
Things to know
Social steps require your Social account to be connected in Settings → Integrations. If it disconnects mid-sequence, recipients reaching a social step will error out.
By default, a sequence stops for a recipient as soon as they reply. You can change this in Sequence Settings → Advanced Settings inside the sequence.
Editing a step's content after launch only affects recipients who haven't reached that step yet. Past sends are never affected.
The sequence step order can only be changed while no recipients have started the sequence. Once at least one recipient has progressed, the order is locked, but content can still be edited.