Who this is for: Anyone still creating or running Campaigns in Recruiterflow, and anyone deciding whether to move existing Campaigns over to Sequences.
Recruiterflow is winding down Campaigns. Sequences is its replacement, and it isn't just a rebrand; it's built to get you better replies, on more channels, with a clear view of what's actually working.
Here's the case for switching, backed by what we're seeing across accounts that already have.
Get 2.3x higher response rates
Accounts running Sequences see 2.3x higher response rates than they did on Campaigns. The lift comes from reaching people on more than one channel at the right moment.
Since launch, most outreach activity on Sequences now happens across professional social networks, tasks, and SMS, not just email. Nearly half of all Sequences use smart routing logic that Campaigns simply doesn't have.
Four things Sequences does that Campaigns can't
Reach candidates on professional social networks. Connection Request and Message steps sit in the same flow as your email and SMS steps without the need for any separate tool. One sequence brings all your channels in one place, including tasks, and there might be more coming.
Route people automatically. Already connected with a candidate on the professional social network? Sequences sends them a social message. Not connected yet? It emails them instead. Sequence automatically checks the condition and routes the recipient to the next step.
Branch based on what happens. Campaigns runs every recipient down the same fixed path. Sequences can branch a recipient's path based on whether they are a connection request on the professional social network or accepted the connection request. Campaigns does not have this option
Show you what's actually working. Campaigns gives you one aggregate number. Sequences breaks performance down by step and by channel, so you know exactly which email, which LinkedIn message, or which recruiter is converting best.
On top of these, Sequences also adds Task steps (to-dos like "make a call" that sit inside the same flow) and sender-priority rules for teams sending from multiple inboxes, neither exists in Campaigns.
Campaigns vs. Sequences, side by side
Capability | Campaigns | Sequences |
Channels | Email, SMS | Email, SMS, Tasks, Social Connection Request & Message |
Channel routing | A single linear workflow | Automatic, checks conditions and automatically routes recipients |
Conditional branching | Not available | Available (AIRA plan) |
Reporting | Aggregate performance only | Reporting on every Step-by-step and channel-by-channel breakdown |
Moving your existing setup over | — | Clone any Campaign into a Sequence in one click |
Ongoing development | Being wound down, no new features | Actively developed, with more channels coming soon |
What happens to your existing Campaigns
Nothing changes overnight. Campaigns you're already running keep running. But Recruiterflow isn't building anything new for Campaigns, and the module is being phased out.
The easiest path is to clone your existing Campaigns into Sequences with the same steps, now with the option to add social network and Task steps on top. Look for Clone as Sequence next to any campaign on the Campaigns page. See Cloning a Sequence for exactly what carries over and what to review before you launch the clone.
Which plan unlocks what
The Platform plan gets Sequences access gets Email, SMS, and Task steps, plus step-wise and channel performance reporting. Professional Social Connection Request, Social Messages, and conditional branching are AIRA plan features. See Multi-Channel Sequencing: Overview for the full plan breakdown.
FAQ
Do I have to switch right now?
No. Your Campaigns keep working. But since Campaigns won't see further development, moving over now is easier than migrating later once you've got more campaigns running.
What happens to a Campaign I don't clone?
It keeps running as-is. Nothing is deleted or paused automatically ahead of the deprecation date.
Does cloning duplicate what I've already sent, or double-message recipients?
See Cloning a Sequence for the exact mechanics of what copies over.
I'm not on the AIRA plan. Is switching still worth it?
Yes. You still get Task steps and more nuanced step-by-step reporting that Campaigns doesn't offer, and Sequences is where Recruiterflow's outreach roadmap is headed.