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How to Create and Edit Goals?

Learn how to create goals, break them down by team or user, and edit them as your business evolves.

Amogh Balikai avatar
Written by Amogh Balikai
Updated this week

Goals in Recruiterflow make it easy to set measurable targets like placements, submissions, or revenue and track progress at every level.

Creating a New Goal

Step 1: Head to the Goals tab

  1. Go to Reports → Goals → Create New Goal.

  2. Select a metric you’d like to track.

Step 2: Choose Your Metric

Available Metrics (powered by Advanced Reporting):

  • Recruiting Metrics: Placements, Submissions, Interviews Scheduled, etc,.

  • Sales Metrics: Revenue, Deals Closed, Pipeline Value, etc,.

  • Custom metrics (if configured)

Adding Filters:
You can filter metrics to make goals more specific.

Example:

  • Metric: Placements

  • Filter: Job Name = “Software Engineer”

  • Result: Goal tracks only software engineer placements

Step 2: Set Frequency and Scope

Frequency Options

Frequency

Best For

Example

Weekly

High-volume activities

Candidate submissions, calls made

Monthly

Standard KPIs

Placements, new clients, revenue

Quarterly

Strategic goals

Team expansion, market entry

Yearly

Long-term targets

Annual revenue, total placements

Scope Options

Company-Wide Goals

  • Tracks overall agency performance

  • Can be broken down by teams

  • Example: “Company hits 200 placements this quarter.”

Team-Specific Goals

  • Assigns goals to one or more teams

  • Can be broken down by users

  • Example: “Sales Team hits 30 placements per month.”

User-Level Goals

  • Assigns goals directly to individual users

  • Great for personal performance tracking

  • Example: “John achieves 5 placements per month.”

Step 3: Set Targets

Company Goal (No Team Breakdown)

  • Enter a total target (e.g., 50 placements/month).

  • The goal tracks company-wide progress.

Company Goal (With Team Breakdown)

  1. Enter the company target (e.g., 50 placements/month).

  2. Enable Set Team Targets.

  3. Assign values per team:

    • Sales Team → 30 placements/month

    • CS Team → 20 placements/month

Note: Team targets don’t need to add up to the company target. You can set stretch or overlapping goals.

Team Goal (With User Breakdown)

  1. Select one or more teams (e.g., Sales Team).

  2. Enter the team target (e.g., 30 placements/month).

  3. Enable Set User Targets and assign per-user goals:

    • John → 10 placements/month

    • Sarah → 15 placements/month

    • Mike → 5 placements/month

User Goal

  • Select users (e.g., John, Sarah, Mike).

  • Enter individual targets for each.

Step 4: Configure Notifications

Notification Types

Notification

When It Triggers

Who Gets It

Goal Starts

Beginning of period

Goal creator, team managers, users

Goal Met

When target reached

Goal creator, team managers, users

Goal Exceeded

When target surpassed

Goal creator, team managers, users

Goal Not Met

When the period ends without meeting the target

Goal creator, team managers, users

Weekly Updates

Every Monday (for monthly goals)

Goal creator, team managers, users

Monthly Updates

1st of the month (for quarterly/yearly goals)

Goal creator, team managers, users

Who Receives Notifications

  • Goal Creator: Company-wide updates

  • Team Manager: Updates for their team only

  • User: Updates for their personal goals only

After configuring notifications, click Create Goal to save.

Editing a Goal

What You Can Edit

✅ Goal name
✅ Target amounts (increase or decrease)
✅ Notification settings

What You Cannot Edit

❌ Metric or filters or Scope (changes the goal’s definition)
❌ Frequency (e.g., weekly → monthly)
❌ Duration (start/end dates are fixed once created)

How to Edit

  1. Go to Goals Dashboard → Click on the goal you want to update.


  2. Click Edit Goal (top-right corner).


  3. Make changes in the same 3-step flow (details, target, notifications).

  4. Click Save Changes.

Only Admins and the Goal Creators can edit and delete goals.

Deleting a Goal

How to Delete?

  1. Go to Goals Dashboard → Select the goal you want to delete.

  2. Click Delete Goal (red button).

  3. Confirm deletion.

⚠️ Deleted goals cannot be recovered. All related historical data will be removed.


Real-World Examples

Example 1: Monthly Placements Goal

  • Goal Name: Monthly Placements

  • Metric: Placements

  • Frequency: Monthly

  • Scope: Team (Recruiting Team)

  • Target: 30 placements/month

  • User Breakdown: John (10), Sarah (15), Mike (5)

  • Notifications: Weekly updates, goal met/exceeded alerts

Example 2: Quarterly Revenue Goal

  • Goal Name: Q1 2025 Revenue Target

  • Metric: Revenue

  • Frequency: Quarterly

  • Scope: Company-wide

  • Target: $500K

  • Team Breakdown: Sales ($300K), Recruiting ($200K)

  • Notifications: Monthly updates, goal exceeded alert

Example 3: Weekly Submissions Goal

  • Goal Name: Weekly Candidate Submissions

  • Metric: Submissions

  • Frequency: Weekly

  • Scope: User (John, Sarah)

  • Targets: John (20/week), Sarah (25/week)

  • Notifications: Goal start and not-met alerts

Quick Tips

Set Realistic Targets: Use past data from Advanced Reporting to create achievable goals.
Review Quarterly: Adjust goals based on performance trends.
Don’t Overcomplicate: Start with one or two goals; add more as your team adopts the feature.


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