Your best candidates go cold fast — especially if months pass without a touchpoint. This guide shows you how to build a fully automated nurture system in Recruiterflow that re-engages your top-rated candidates at the right intervals, with no manual follow-up required.
The system uses four features working together: Candidate Ratings, Advanced Search, Campaigns, and Recipes.
How It Works
Step 1: Build a Saved Search for your top candidates
Go to Advanced Search on the Candidates page and apply two filters:
Candidate Rating: 4 stars or 5 stars
Last Contacted: more than 180 days ago (adjust this based on your preferred cadence)
Save this segment — name it something like Top Candidates Nurture. The list updates automatically as candidates meet or leave the criteria.
Step 2: Create a nurture Campaign
Go to Campaigns and create a new campaign with 3 touchpoints: an initial outreach email plus two follow-ups. Space follow-ups 7 days apart.
Use merge fields like {{candidate.current_company}} or {{candidate.current_title}} to personalize each email. Save the campaign when done.
Step 3: Wire it together with a Recipe
Go to Recipes and set up a new automation:
Trigger: Candidate enters Saved Search → select Top Candidates Nurture
Action: Add to Campaign → select the campaign you just built
Save and activate the Recipe. Any 4- or 5-star candidate who hasn't been contacted in 180+ days will now automatically enter your nurture sequence.
Example
Sarah is a 5-star candidate you placed 18 months ago. She hasn't been contacted in 7 months. She automatically enters your Top Candidates Nurture search, gets added to your campaign, and receives a personalized check-in email — keeping you top of mind before she starts a passive job search.
Things to Know
If a candidate doesn't want to be contacted, snooze or unsubscribe them before activating the Recipe — they'll be excluded automatically.
If each recruiter manages their own book, they can clone the Campaign and Recipe, then add a Lead Owner filter to the Saved Search so only their candidates get enrolled.
The Saved Search is dynamic — candidates re-enter the nurture sequence after another 180
days of no contact.
Candidates already in an active campaign won't be added again. Recruiterflow prevents duplicate enrollment.
Related Articles
Rating and Tagging Candidates in Recruiterflow
Creating and Managing Campaigns
Getting Started with Recipes
Using Saved Searches and Segments