What Are Custom Metrics?
Custom Metrics in Recruiterflow allow you to create personalized performance indicators using a combination of system metrics and mathematical operators.
Instead of jumping between multiple reports, you can build your own formulas to track the metrics that matter most, all in a single view.
These metrics are especially useful for:
Monitoring individual, team, or company-wide performance
Setting and tracking targets across multiple KPIs
Building custom dashboards or check-in reports
Using Operators in Custom Metrics
When building a custom metric, you can combine the standard Recruiting and Sales system metrics (like Calls Made, Emails Sent, or Interviews Scheduled) using the following operators:
+(Addition): Adds values from multiple metrics
Example:Emails Sent + Calls Made→ Total outreach efforts
-(Subtraction): Subtracts one metric from another
Example:Candidates Submitted - Interviews Scheduled→ Drop-off before interviews
*(Multiplication): Multiplies values to calculate effort or impact
Example:Calls Made * 2→ Weighted call impact score
/(Division): Compares metrics to evaluate conversion or efficiency
Example:Interviews Scheduled / Calls Made→ Call-to-interview conversion rate
%(Percentage): Used to calculate ratio as a percentage
Example:(Interviews Scheduled / Candidates Submitted) * 100→ Submission-to-interview rate
📌 Tip: Keep formulas straightforward so they’re easy to explain and consistently used across your team.
How Do Custom Metrics Help?
Custom Metrics save time, reduce manual work, and provide real-time visibility into performance trends.
Here’s how different roles in a staffing agency can benefit:
For Recruiting Managers
Custom Metrics help recruiting leaders track individual performance across multiple activities:
Example 1: A metric like
Calls Made + Emails Sent + LinkedIn Messages Senthelps measure recruiter outreach volume in one view.Example 2: Define a “Productivity Score” using a weighted formula to balance quantity and quality of actions.
This gives managers a quick snapshot during 1:1s or stand-ups, helping them coach recruiters more effectively.
For Operational Leaders
Ops leaders can use custom metrics to monitor team performance against business goals:
Example 1:
(Candidates Submitted / Jobs Open) * 100shows submission coverage across open roles.Example 2: Use a combination of metrics to build a team dashboard and track who’s on pace to hit quarterly targets.
Custom Metrics let you standardize performance benchmarks across teams and take early action when someone is off track.
Here are more examples of Custom Metrics that you can set up in Recruiterflow:
Custom Metric | Formula | Why It Matters |
Submission-to-Hire % | Candidate Hired % New Candidates | Shows how efficiently new talent is converted into revenue-generating hires. |
Average Deal Size | Deal Revenue ÷ New Deals | Tracks yield per deal to see if reps are landing bigger accounts. |
Activity Efficiency Ratio | Recruiting Calls ÷ Candidate Hired | Reveals how many calls it really takes to close a hire. |
Interview-to-Offer % | Moved to Stage “Offer” % Moved to Stage “Interview” | Pinpoints interview quality and candidate prep effectiveness. |
Revenue per Sales Email | Deal Revenue ÷ Sales Emails | Tells leadership how much each outbound email is worth. |
Fill-Rate Velocity | Time-to-Fill ÷ 30 (absolute 30 days) | Converts days-to-hire into “fills per month” for capacity planning. |
What’s Next?
Now that you know what Custom Metrics are and how they can help, you’re ready to start building your own.
👉 Check out: How to Create a Custom Metric for step-by-step instructions.