Best Practices for Creating and Using Marketing Email Campaigns in Recruiterflow

Verify your email or alias under Settings → Automation Settings before creating a marketing campaign.

Unverified emails will fail to send and may cause deliverability issues.

Using a verified email ensures higher inbox placement and reliable tracking.

Segment your lists before starting a campaign.

Avoid sending mass emails to all contacts. Tailor campaigns to specific industries, job functions, or client needs.

Smaller, more focused campaigns typically see better open and reply rates.

Use templates as a starting point, but customize subject lines and opening lines where possible.

Add context (e.g., recent roles, market trends, or business needs) to make your email feel relevant.

Keep your message short, clear, and conversational.

Even though Recruiterflow provides a separate domain for bulk sending, email providers still monitor for spam-like behavior.

Avoid sending too many emails too quickly. Space out campaigns if you’re targeting large audiences.

Use test emails to review formatting and avoid mistakes before going live.

Avoid excessive links, images, or spam-trigger words (e.g., “Act now”).

Make sure your sender name appears professional and recognizable:
​<Your First Name> from <Your Company Name>

Always include an unsubscribe option. Recruiterflow automatically manages unsubscribes for you.

Monitor key campaign metrics: delivered, opens, replies, bounces, and unsubscribes.

If open rates are low, try adjusting subject lines.

If reply rates are low, test shorter, more personalized messages.

Remove bounced or inactive emails from your lists to keep them clean.

When a contact replies, the campaign for that recipient automatically stops. Take the opportunity to engage personally.

Anyone who unsubscribes is unsubscribed from your account, not just one campaign. Make sure your lists reflect this change.