Recruiterflow offers two ways to run outreach campaigns:
Regular Campaigns: that involve emails and SMS
Marketing Email Campaigns. That involves creating mass marketing campaigns like MPC, Outreach, for BD, etc.
While both help you reach candidates, clients, and prospects, they serve different purposes and are built to handle different scales of communication.
Here’s a breakdown of the key differences:
Purpose
Regular Campaigns → Best for recruitment outreach (e.g., engaging candidates in a hiring process or following up with leads) and sales development (e.g., sending follow up messages, sending deal updates). The key difference is that the no. of recipients are limited and known.
Marketing Email Campaigns → Best for broad outreach at scale (e.g., business development, MPC campaigns, newsletters, or announcements). Here, the no. of recipients is higher and usually involve you sending email blasts.
Sending Infrastructure
Regular Campaigns → Sent via your connected email (Google Workspace, Office 365). These follow your provider’s daily sending limits.
Marketing Email Campaigns → Sent via Recruiterflow's domain integration, allowing you to send to larger audiences without hitting provider restrictions or hampering your domain reputation.
Email Threading
Regular Campaigns → Can include follow-up emails that stay within the same thread.
Example:
You email a candidate about a job opening. If they don’t reply, Recruiterflow can automatically send a follow-up email in the same thread, so the candidate sees your original message and the follow-up together.
Inbox view (candidate):
Subject: Exciting opportunity at ABC Tech
- Initial email (from you)
- Follow-up #1 (same thread)
- Follow-up #2 (same thread)Marketing Email Campaigns → Always start a new thread. No follow-ups are supported.
Example:
You set a campaign with 2 marketing emails to 500 prospects about a new service your agency offers. Each recipient gets each marketing email as a new thread.
Inbox view (prospect):
Subject: Introducing our new service at ABC Tech
- Marketing email 1(new thread)
- Marketing email 2(new thread)
Personalization
Regular Campaigns → Designed for 1-to-1 personalized outreach with dynamic fields and sequences.
Marketing Email Campaigns → Focused on 1-to-many communication. You can personalize subject lines and content, but emails are meant for scale rather than deep personalization.
📌 Note: If a contact unsubscribes from a marketing campaign, they are unsubscribed from all future emails from your Recruiterflow account.
Use Cases
Campaign Type | Best For | Not Ideal For |
Regular Campaigns | Candidate sourcing, client nurture sequences, small-scale business outreach | Large bulk outreach (due to provider limits) |
Marketing Campaigns | Business development, MPC campaigns, newsletters, market updates | Multi-step, personalized candidate outreach |
Summary
Use Regular Campaigns when you want multi-step, personalized follow-ups for a smaller, targeted audience.
Use Marketing Email Campaigns when you need to reach a large audience at once, track engagement at scale, and don’t need threaded replies or follow-ups.