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How to engage and nurture your Top Candidates?
Amritanshu Anand avatar
Written by Amritanshu Anand
Updated over 9 months ago

Candidate Rating feature can help you engage and nuture your Top Candidates.

The first step in achieving this is to mark your Top Candidates 4 or 5 star.

Make sure if a candidate in this list doesn't want you to reach out, keep them either snoozed or unsubscribed.

  1. Create a segment for your Top Candidates whom you want to nurture

    Head over to Advanced Search:

    1. Choose Candidate Rating as a Filter, the rating value should be either 4-star or 5-star

    2. Choose the Filter, Last Contacted. You can choose the period after which you want to reach out to them again. We suggest keeping this to around 180 days.

    3. Save this Segment, you can save it as Top Candidates Nurture


  2. Create a Nurture Campaign

    Under Campaigns, create a 3-touchpoint email campaign.

    You can use personalized fields like the Candidate's Current Company, Job Title, etc.

    Keep the follow-ups 7 days apart from each other.

    Once this Campaign is created, Save it.

  3. Automate Engagement and Nurture

    Create a Recipe for engagement and Nurture

    The trigger should be: Candidate enters into Saved Search, choose the Segment created earlier.

    The Action should be: Add to Campaign, choose the Campaign we created just now


    Note: If each user in your account wants to engage their candidates, in the recipe you can filter of Lead Owner and each user can create their own campaign (by cloning) and Recipe

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